ZeroPackaging has been working closely with Ziggo to transform their old packaging into more sustainable designs. The new packaging uses less material, is smaller, and features less ink in the graphic design. It’s also fully paper-based, making it easy for consumers to dispose of without separating materials.
“This project highlights the perfect balance between aesthetics, sustainability, and functionality. We’ve also been pushing the boundaries of packaging design. For Ziggo’s rebranding, we took on the challenge of printing directly on brown testliner, rather than the usual white substrate. While printing on a coloured surface can make colours appear less vibrant, we collaborated closely with our production partner to bring Ziggo’s new visual identity to life while maintaining brand consistency,” said the company. “The result? A minimalistic design with a brown background that reflects Ziggo’s sustainability vision. By using less ink and materials, we’ve managed to create a stunning brand experience that’s not only sustainable but also innovative.”
