Xaar, the provider of industrial inkjet technology, confirms that its new High Laydown Technology is now available for printing a range of textured effects on folding cartons and other products. Such high-build, textured effects (also called tactile or dimensional effects) can be used to significantly enhance the shelf appeal of products and ensure that they stand out when on display. In addition, further highlighting the company’s continuing innovation, Xaar confirms the extension of its Xaar 2001+ high performance printhead family to include UV applications for printing cartons.
High Laydown (HL) adds to Xaar’s valuable range of deposition technologies and enhances its growing Intellectual Property portfolio. When incorporated into the Xaar 1003 and Xaar 2001+ printheads, it can be used to print very high levels of UV clear varnish, even at high speed. The Xaar 1003 GS12U can print an 80 micron layer thickness at 25 m/min line speed, or a 50 micron layer at 50 m/min, in a single pass, thereby building in texture as part of the print process.
Texture provides a raised effect which transforms folding cartons into high-value packaging for products that can command a premium. A recent InfoTrends study (CMYK: The Use of Special Effects in Digital Printing) found that print buyers are willing to pay considerably more for textured effects compared to standard CMYK-only work.
As well as adding texture as part of the print process, HL Technology can be used for producing raised foil effects for extra impact. Tactile information effects such as warning triangles required on hazardous products and Braille can also be created without the need for an additional print stage or process.
