WPO (World Packaging Organisation) member The Lebanese Packaging Center (LibanPack) will assume WorldStar Packaging Award management starting on January 1st, 2021. The Award will be coordinated by LibanPack Executive Director, Soha Atallah.
Since 2010, the global packaging competition, WorldStar, has been very successfully organised by WPO British member IOM3. “As IOM3 has decided not to continue this task in the future, WPO Board members and myself issued a tender for the WorldStar Award Management, among our members, in March this year,” explains WPO President, Pierre Pienaar.
“It is really a great honour and privilege for LibanPack and Lebanon to assume the responsibility of the management of this prestigious international packaging competition, WorldStar Award, organized by WPO. LibanPack has a long experience in organizing and managing packaging competitions and we are full of ideas to increase, even more, its importance globally. Some of them include optimizing the judging processs and adding new categories to reflect the latest consumers trends,” says Soha Atallah, Executive Director of LibanPack and Vice President Conferences, Exhibitions and Awards of WPO.
In an official communication to all WPO members, Pienaar also thanked the members whom applied for the WorldStar Management tender. He concludes, “The decision was certainly not easy and was made after careful consideration by the Board members and myself”.
