From September 2016 Feldmuehle Uetersen’s liner, formerly known as MediaLiner, will be produced and marketed under the new brand name VivaLiner. The name change does not imply any changes in the quality and the specifications of the liner. It is just another step in the company’s path towards greater independence and a new strategic orientation.
Feldmuehle’s VivaLiner is a bright-white, matt top liner that not only offers a great feel but also enables superior image quality for corrugated packaging, sales trays, displays and other lamination applications. Particularly worthy of emphasis is VivaLiner’s wide range of possible end uses. Its speciality lies in its suitability for both offset and flexography printing and its usability for pre-print and direct printing, using either sheets or reels. This makes VivaLiner a strategic one-stop-shop.
Converters can benefit from a major increase in efficiency, while brand owners and packaging designers can let their creativity flow. For more point of sale visibility, VivaLiner is suitable for spot or effect varnishing and its excellent print gloss never fails to impress. Its high mechanical strength makes VivaLiner an ideal material for various corrugation and lamination techniques. Designed especially for corrugated packaging and litho lamination, VivaLiner is available in basis weights of 120, 135, 160, 175 and 190gsm.
An example of a box made with VivaLiner.
