Reconomy has confirmed a new strategic partnership which brings together the number one data provider in the UK, Valpak, with the Producer Responsibility Organisation (PRO) in Denmark, VANA.
It comes alongside the introduction of new EPR regulations in Denmark which came into force on 1st April 2024, requiring obligated producers to report planned packaging consumption.
Through the partnership, Valpak will offer VANA members its complete, end-to-end offering both for in-country compliance for Denmark regulations but also international compliance for multinational members as EPR requirements change and emerge rapidly across the world.
Ruth Beckley, Director of Customer Service and Compliance at Valpak by Reconomy, said, “This is a ground-breaking partnership linking the largest data provider in the UK with a leading, national PRO.”
