Alex Manisty, Group Head of Strategy at DS Smith, says, “We welcome the findings from INCPEN and WRAP’s Citizen Survey, which reveals that the British public not only supports packaging that is 100% recyclable but also wants that material to be collected across the UK through a national recycling standard. Food packaging is clearly a particular concern for families and they want to see action. Whilst recognising its benefits in reducing food waste in some applications, people nevertheless want to see less plastic packaging and the majority are positive towards fibre based boxes and trays. At DS Smith, we believe that simple swaps, from plastic to paper and board alternatives, could significantly reduce single-use plastic in many cases while still protecting the products inside from damage. While there is no silver bullet, sustainable packaging has a huge role to play in the supply chain, and unlike plastic, paper and board are materials that are recyclable not just in theory but in practice, achieving recycling rates today of 85% today across Europe.”
The survey also highlights the need for a definitive labelling system on packaging which clearly shows whether an item should be disposed of in the general rubbish or the recycling bin. DS Smith’s recent Tipping Point report clearly outlined the need to tackle consumer confusion and scepticism around recycling, with only 18% of adults surveyed for that report saying that they are well informed about what they can recycle. “Now is the time for policymakers and businesses to act by implementing a pathway towards efficient recycling and waste management systems, such as all packaging and collection bins having a standardised recycling label that informs people on their choices and supports them to play their part.”
