Graphic Packaging International won the prestigious ‘Folding Carton of the Year’ award at the 2018 Paperboard Packaging Council’s carton competition, held on October 25 in Atlanta, USA. Their distinctive gable top carton design for the Kellogg’s EXTRA Creations range of cereals is designed to reflect the gourmet indulgent nature of the cereal, features a unique, premium shape, rich graphics and gold foil stamping. Spot high-gloss coating and embossing on the ingredients panel take the graphics to the next level and communicate the quality of the product. Additionally, the shape and structural design of the carton improves shelf stability as compared to traditional cereal cartons.
“In a category dominated by traditional rectangular cereal boxes, this carton stands out from the crowd and signals to consumers that it contains a cereal that is new and different,” said Jean-Francois Roche, GPI’s Vice President, Global Accounts. “We’re proud of the design and development that the team executed to deliver a premium product in a beautifully functional package for our customers, and ultimately, their consumers.”
