Smurfit Westrock has recently inaugurated its Morocco Experience Center in Rabat, the first innovation centre dedicated to the corrugated packaging industry in Africa.
This centre, equipped with the most advanced technologies such as artificial intelligence, predictive analytics and virtual reality, is part of the global network of 30 interconnected centres, supported by more than 1,600 designers around the world. It will allow Moroccan and African customers to discover new packaging solutions and develop solutions tailored to their needs through the revolutionary Design2Market approach, strengthening their competitiveness while adopting a sustainable approach.
