Saica Group will present Saica Fresh, its new complete packaging solution, with a special End-to-End approach to the fresh produce market, during Fruit Attraction, the fruit and vegetable fair, which will be held at Ifema, Madrid, from 8th to 10th October.
The company will use its presence at the international event to officially unveil its innovative initiative, a suite of complete packaging, corrugated cardboard and flexible packaging solutions, which seeks to help customers take care of their fresh produce brands, reduce food waste and contribute to the circular economy, all while improving the consumer experience. Saica Fresh is based on five pillars and unique value propositions: food science, comprehensive solutions, products, R+D+i and sustainability.
Saica Fresh, which provides a unified approach from the Saica Pack and Saica Flex divisions, allows for a comprehensive review of the customer value chain from start to finish. Saica’s R+D+i teams apply their knowledge to ensure that the customer is using the most appropriate and sustainable packaging technology and material, while increasing productivity in the packaging process, reducing costs and maintaining the quality of the packaging for longer, with the aim of increasing its shelf life.
Miguel Ángel Martínez, Commercial & Marketing Director of Saica Pack, says, “At Saica we are very pleased to present Saica Fresh at Fruit Attraction, which marks an important step in our permanent commitment to the fresh produce sector. By offering a fully integrated packaging solution, we not only help our customers optimize their packaging processes, but also enable them to reduce food waste and extend the time their products stay fresh. Saica Fresh embodies our dedication to sustainability, innovation and our commitment to adding value to the entire supply chain.”
Francisco Barrera, Sales & Marketing Director, Saica Flex, adds, “With Saica Fresh, we have created a truly comprehensive solution, which combines the strengths of Saica Pack and Saica Flex. This unified approach allows us to offer our customers sustainable, cutting-edge packaging technologies that respond to the changing needs of the fresh produce market. Our participation in Fruit Attraction gives us the perfect platform to showcase the tangible benefits of Saica Fresh: from improving brand visibility to fostering a more circular economy.”
