BillerudKorsnäs has launched Pure Performance, a White Top Kraftliner that combines high strength, excellent printability and purity in one material. Pure Performance is a new paper product that offers packaging material reduction thanks to its 3-ply construction.
Pure Performance is one of the first products from one of the world’s most modern board machines, KM7 and has received good feedback among customers within the corrugated industry. Pure Performance offers extraordinary strength thanks to a 3-ply construction with optimised fibre properties:
- The top ply contains well distributed short white fibres optimised for excellent printability;
- The bottom ply has unbleached long fibres for highest strength;
- The middle ply is used to create bulk in order to maximise stiffness and minimise washboarding.
“The 3-ply construction of Pure Performance enables great opportunities to optimise liner strength and to go down one grammage step compared to some other White top Kraftliner grades. The combination of this strength and qualitative printability makes Pure Performance a great product that offers true sustainability savings and packaging material reduction,” says Rolf Gustafsson, Business Segment Director Containerboard at BillerudKorsnäs.
