Pro Carton supports COP29 with a firm commitment to the principles of inclusion and shared responsibility in addressing the urgent climate crisis. No country should be left behind and global collaboration, coupled with accountability for agreed-upon measures, is essential to securing a sustainable future for all. The intensifying impacts of climate change, with consequences felt worldwide, underscore the urgency of action – time is of the essence.
“Forests play a vital role in mitigating climate change. Europe provides a powerful example of sustainable forest management, with forests growing in both surface area and volume,” says Winfried Mühling, Marketing & Communications Director, Pro Carton. “In the past 15 years, European forests have expanded by 59,000 km², an area about two times the size of Belgium. Furthermore, they grow annually by 157 million m³ in volume – net after harvesting -, demonstrating the potential for sustainable practices to contribute to climate action. This success story needs to be replicated globally through the adoption of responsible forestry practices to protect and enhance this vital resource. Indeed, Europe’s forests-based sector are capturing a remarkable 20% of all EU greenhouse gas emissions. Forests hereby act as a natural defence system, mitigating the negative impacts of climate change and soil erosion and flooding. Continued investment in sustainable forest management practices will further grow the forest ecosystem, offering sustainable resources, essential habitats, and promoting biodiversity.
“Pro Carton members are committed to the responsible stewardship of natural resources, recognising that this is key to safeguarding the planet. They actively support sustainable forest management in Europe and advocate for its expansion worldwide. Over 90% of the wood used in the carton and cartonboard packaging industry comes from European forests. This ensures the long-term health of these vital ecosystems.
“The most recent Pro Carton survey, of over 5,000 European consumers (Rethinking Packaging – Consumer Study, 2024), revealed an overwhelming understanding of the importance of forests in the fight against climate change. The study found that consumers have the highest trust in fibre-based materials, with 87% of respondents reporting high confidence levels that cartonboard materials will be recycled after use. Planting new trees was identified as a top priority for tackling the global climate change challenge (62%), and using packaging made from renewable resources was also reported to make a difference (60%). This level of trust highlights the significant value consumers place on sustainable packaging and their desire to contribute to a healthier environment.”
He concludes, “At COP29, Pro Carton calls for global solidarity, a unified commitment to climate action, providing support and cooperation to those most vulnerable to climate change impacts. Robust mechanisms must be put in place to ensure that nations fulfil their commitments, with sanctions for non-compliance. Finally, policies that promote responsible forestry practices globally must be prioritised, recognising the crucial role of forests in climate change mitigation.”
