BOBST will open the doors of its headquarters near Lausanne, Switzerland on 6th November to host its first ‘Packaging Masterclass’ for brand owners and retailers. A team of experts will provide a high-level overview of packaging production technologies from design to the final product, covering topics such as consistency, sustainability, time-to-market and e-commerce. The discussions will cover both printing and converting, and a range of digital and conventional technologies for labels, flexible packaging, folding carton and corrugated boxes.
“The role of packaging is changing faster than ever before and the way brands design, pack and distribute products is constantly evolving,” said Paul Stoudmann, Strategic Business Development at Bobst. “We have been a pioneer in packaging innovation for decades and we pride ourselves in understanding the market and our customers’ challenges and needs. That’s why we feel brand owners can gain a lot from this all-day event, covering the full spectrum of packaging production.”
The event is aimed at brand owners or retailers in any department (procurement, marketing, brand management and R&D) who may be relatively new to the role or to the world of packaging and want to have a good insight into the industry. It will provide a high-level, non-technical and non-commercial overview of packaging in a single immersive day. Attendees will interact with the experts and will have the opportunity to visit the Competence Center to see some of the latest innovations in action.
This event will be in English only. To register or find out more, please visit www.bobst.com/masterclass
