The U.S. corrugated packaging industry has released a new video in celebration of America Recycles Day. The video celebrates the everyday delivery of corrugated packaging to consumers’ homes, takes viewers inside a box plant to show how boxes are made, and encourages consumers’ role in the recycling process. You can see the video here.
“At a time when the recycling of materials is being questioned, we believe it’s more important than ever to remind consumers about the recycling success story of corrugated packaging,” said Rachel Kenyon, vice president of the Fibre Box Association. “The recycling of corrugated packaging is miles ahead of any other packaging material and the industry’s prolonged and focused effort on recovery and reuse should make consumers feel good about the boxes being delivered to their doorsteps.”
In 2018, the recovery rate for old corrugated containers (OCC) reached 96%, driven by a nearly 30% surge in net exports and a domestic mill consumption increase of 2.8%, according to the American Forest & Paper Association.
The video follows the October introduction of a new look and feel for the corrugated industry’s promotion program, which aims to raise awareness and elevate appreciation for the humble corrugated box and its role in everyday life.
