Massimiliano Bianchi, President and Managing Director at Fosber, confirms the company has recently released a revised corporate branding and advertising campaign, closely linked to a new logo. “We are most respectful of our heritage and our founders,” says Bianchi. “We feel the new image pays respect to the past, but allows us to enhance our brand as we enter the next stage in the exciting journey of our corporate evolution. The long term success of our business is reliant on the ongoing success of our customers – the new advertising campaign helps us to crystalise our belief in the importance of relationships.”
Sergio Giuntini, Sales Coordinator – Marketing & Communication Manager at Fosber adds, “We have invested heavily in our infrastructure at our Lucca headquarters with a totally new production methodology in the assembly hall and enhanced corporate office infrastructure,” he explains. “In keeping with this investment, we also took the opportunity to redesign our logo and create a new marketing campaign to help re-position ourselves in the market. Without radically changing the heritage of the previous logo, we have modernised it at the same time, launched a new marketing slogan – ‘For you, With you.’ With our focus on building lasting relationships with our customers, we feel the new slogan shows that we hold relationships at the core of our business.”
