Metsä Board will be presenting its lightweight paperboards and innovative sustainable packaging solutions for luxury and creative applications at Luxe Pack 2019, highlighting its enhanced folding boxboard portfolio released in April. The new improved FBB portfolio contains five premium boards with carefully considered properties.
Metsä Board’s Sales Director, Brand Owners Beautycare & Healthcare, Christophe Baudry, explains, “The key to premium brands is to maintain and develop a premium positioning, but at the same time meet the consumer demands for sustainable packaging. Our improved range of folding boxboards offers further possibilities for lightweighting while keeping the premium looks. Combined with innovative packaging design, we can help brands achieve an even more sustainable packaging solution. I therefore believe our role is to inspire brand owners, converters and designers with packaging solutions of the future.”
