EFI unveiled a new addition to its MarketDirect platform at this year’s CorrExpo tradeshow in Denver. With EFI’s MarketDirect PackCentral, packaging professionals can digitally transform their businesses and grow profitability through new revenue streams and reduced sales costs. Keeping customers top of mind, PackCentral allows packaging and corrugated service providers to increase value for the brands they serve by streamlining their end-to-end workflows while also providing future-ready features like SmartBox Designer, a new tool to simplify and visualise on-line 3D design.
New PackCentral web-to-pack options enhance the functionality MarketDirect offers beyond its core customer communication and marketing campaign management capabilities, adding easy-to-use procurement, order management, and customer collaboration tools designed specifically for packaging converters and brands.
The new MarketDirect solutions for packaging design and project re-ordering help converters quickly adapt to global trends toward just-in-time, customised inventory and multi-SKU/versioned packaging supply chains, which in-turn provide new revenue stream opportunities and growth capabilities. The software also simplifies and automates key operations to help packaging printers and converters maintain and grow profits. Benefits include:
- PackCentral’s intuitive and flexible tools enable customers, procurement agents and buyers to quickly search, select and order products 24/7 from a customised online portal;
- Efficiently create and publish a library of products to online catalogues, helping to eliminate errors and reduce transactional costs by moving more procurement online. Users can automatically create sales orders and view available inventory saving precious time for customers and CSRs alike;
- The new SmartBox Designer gives users the power to create, customise and visualise folding carton and corrugated box designs online. Brands and designers can bring their designs to life in real time before placing orders, ensuring brand integrity while speeding time to market.
