MacDermid Graphics Solutions has confirmed a strategic partnership with Digimarc Corporation to expand the application of Digimarc for packaging in the global flexographic printing market. MacDermid is the first flexographic plate manufacturer to partner with Digimarc.
MacDermid’s products and technical support enable printers to deliver the highest print quality to meet the demands of brand owners. MacDermid’s expertise in flexographic printing, combined with the Digimarc Platform, provides brand owners with increased product traceability throughout the supply chain. Additionally, brands can heighten the consumer’s pre-purchase and post-purchase experiences through interactive and dynamic data embedded in the packaging designs.
“MacDermid has a history of introducing new technology and innovation to the market. Our partnership with Digimarc proves our dedication to advancing flexographic printing and our mission to be one of the most innovative companies driving the industry to new heights,” stated Brad Wills, Senior Vice President and Global General Manager of MacDermid Graphics Solutions.
“A key part of Digimarc success is ease of implementation and quality performance within the print supply chain, and a big part of the global printing industry relies on MacDermid printing plates, their supporting technologies and their team of people. So we are thrilled to have an innovative company like MacDermid embrace our technology platform and partner with us to continue to bring exciting products to the market,” said Scott Wilcox, Vice President of Client Services at Digimarc.
