M Partners, Surrey, the UK distributors of B1 format RMGT Mitsubishi printing presses, was among the winners at the Chartered Institute of Marketing (CIM’s) prestigious Marketing Excellence Awards held on April 12th 2018. It was crowned winners of the Best Partnership Marketing Campaign, as judged by an esteemed panel of experts, including Peter Markey, Marketing Director of TSB and Jonathan Horrell, Director of global sustainability at Mondelēz International. The awards were held at London’s Grosvenor House Hotel and hosted by CIM who have a 28,000-strong global membership.
The ceremony highlighted the new face of marketing, with digital innovation and multichannel customer experience at the forefront of this year’s winning campaigns. M Partners scooped the prestigious Best Partnership Marketing Campaign award for its performance in delivering marketing excellence for clients. Murray Lock, joint Managing Director of M Partners, said, “We were quite staggered to hear our name read out as the winner! With the likes of Disney, DreamWorks and 20th Century Fox in our category we didn’t anticipate picking up the award. We are delighted that the UK’s leading marketing practitioners have been able to see our promotion of the ‘Real Cost of Press Ownership’ as both credible and creative. I feel sure that the printing industry will also appreciate this and will be keen to understand the benefits of RMGT equipment in more detail.”
