US-based Lawrence Paper Company has confirmed it has invested in new digital printing capabilities, which help customers get short runs of corrugated packaging or displays for less cost, without the wait. With LPC’s new HP Scitex 17000 digital printer and Elitron Kombo TAV-R dieless cutting table, customers can benefit from short turnaround on small quantities as well as the option to easily experiment with new designs. That means the ability to trial a new look, run a short-term campaign or promotion, personalize with names or pictures, and customize by customer, geography, or season. All in a way that’s faster and more cost-effective than ever before.
“Digital printing technology has come such a long way, to the point that the differences between it and traditional are barely perceptible,” said Mike Cordaro, design and technical services manager. “The upside is real – you can now be first to market with innovative packaging designs that won’t blow your budget. We’ll still continue to use traditional litho printing for large quantities where it makes the most sense, but now we have solutions that best meet all our customers’ needs.”
