The International Hologram Manufacturers Association (IHMA), the global hologram trade body, is stepping up its presence in China in a move to boost growth and promote the technology’s benefits to brand owners, government authorities and sector suppliers. The IHMA and the regional trade organisation Security Identification Union (SIU) have secured a new agreement.
The market for holography in China is ‘huge’ with, for example, the UnionPay hologram card market – one of the world’s largest payment brands – using around 500 million holograms annually, which is worth an estimated US $55m. Elsewhere, holograms used on FRW cigarette packets account for over five billion units, is worth approximately US $12m.
Under the terms of the agreement, the SIU will ramp-up promotion of the IHMA’s work to the wider hologram community across China, one of the world’s most important markets.
Playing a central role in securing new members for the IHMA while representing its interests in markets where effective authentication, anti-counterfeiting and product enhancement holographic features and applications are required, the SIU will also be at the forefront of delivering marketing and training materials to members as part of investment plans to raise and support the Association’s in-country presence.
Manufacturers, banks, secured document issuers, printers and other tier one sector suppliers in China will all be exposed to benefits of working with member companies. This drives improvements in authentication strategies and improves the protection of documents, currency, tobacco, alcohol, medicines and pharmaceuticals among other items that are at risk of piracy or counterfeiting.
The IHMA, which currently has seven members in China but expects to see this expanded further, has global members who are producing custom holograms for Chinese brands and security applications.
