Innovation discussions on the Blue Couch

Sappi is launching ‘Blue Couch’ – a new monthly video format featuring exciting guests discussing innovation, hot topics and strategies in the world of packaging and speciality papers. The first episode will be streamed at 10 a.m. (CET) on 4 November 2020 at www.sappi-bluecouch.com.

The format will be in the style of a panel discussion. A moderator and a panel of experts chosen by Sappi Packaging and Speciality Papers will present new packaging solutions and discuss key social issues such as sustainability and the effects of COVID-19.

The first episode 10 a.m. (CET) on 4 November 2020 will revolve around the topic of paper and sustainability. Berry Wiersum, CEO of Sappi Europe and Sustainability Manager Sarah Price will share insights on some of the most pressing social and environmental topics currently facing society and discuss how Sappi and fibre-based materials are positioned to respond.

Sappi CEO Berry Wiersum (centre) and Sustainability Manager Sarah Price (right) on working together for a sustainable future.

The second episode that will go out on 2 December 2020, will focus on innovation and its value in relation to sales – especially when it comes to continually strengthening customer relationships and benefits for customers. The guests from Sappi Europe will be Thomas Kratochwill, Vice President Sales & Marketing Packaging and Speciality Papers and Bernardo Semadeni, Director of Innovation.

The third episode on 3 February 2021 with Sales Director Consumer Goods and Self Adhesives Sappi Europe Michael Bethge and René Koehler, Head of Business Development Packaging Solutions Sappi Europe will focus on the paper (r)evolution taking place in the packaging industry.

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