The UK based Recycling Association has been invited to be a partner at The Packaging Innovations Show taking place on 12th and 13th September at Olympia, London to help the packaging sector raise its recycling game.
Visitors that are considering design changes to make packaging more recyclable should take time to visit The Recycling Association stand, G53, to ensure that any proposed changes make good recycling sense. “Recycling is high on the public agenda. They want it to be easy, effective and transparent. But there is a realisation that this is impossible if packaging and products are not designed for recyclability. Recyclers are good, but we’re not magicians,” said Simon Ellin CEO of The Recycling Association.
“Retailers, FMCGs and packaging suppliers are now moving towards design for recycling. But they need to be careful,” he warned. “The race to recyclability is throwing up many new solutions and innovations. We need to sense check these to ensure that they are not going to give us new headaches further down the line.
“It is critical that packaging designers and purchasers understand how the material they put on the market, the finishes they use, the glue, the ink and whether it can be processed, whether there is an end market for it and where it will end up. We can help answer those questions, get the whole supply chain to a more streamlined, sustainable solution,” he said. www.easyfairs.com
Simon Ellin and Phil Wylie (National Accounts Manager for HSM) will be speaking in the following theatres: Behaviour and Comms Theatre – Wednesday 11.45 – 12.15: Quality Recycling in a Changing Global Marketplace. They will explore how the whole supply chain can partner to create a fully circular economy. In a changing global marketplace, it is critical that the industry works together to produce and present a quality baled commodity. This starts at the design stage and ends at the processing stage. Maximum permitted transportation weights coupled with the safe presentation is key to acceptance where every bale is now scrutinised for quality and safety.
