Essentra Tapes has seen strong growth in the first half of 2022, with its RippaTape® solution finding success.
The rise in the profile of RippaTape is mainly driven by high demand for enhanced direct-to-consumer e-commerce packaging. RippaTape, applied to packs during the converting process using an in-line applicator, enables paper and board packaging to be easily opened with a single tear.
Ian Beresford, Head of Marketing and Development, Essentra Tapes, says, “As demand for high-performance e-commerce packaging remains high even in the aftermath of the pandemic, more brands and converters are seeking to enhance their packaging offer with sustainable end user convenience features. We are delighted to offer one of the best-performing solutions that fulfils this need for so many across the packaging industry.”
The company has responded quickly to the surge in demand for RippaTape with new appointments to sales teams operating in several markets. It has also continued to invest heavily in R&D to improve sustainability in its product offer.
