EFI and Packsize® have used drupa to unveil their collaboration on the world’s first on-demand box system that integrates full-colour printing on boxes using a single automated solution.
In addition, EFI unveiled a new version of the Nozomi single pass digital press for corrugated packaging, using water based inks. The Nozomi 14000 AQ has been sold to the first customer already, as DS Smith has taken delivery of the first unit at one of its facilities in Spain.
The X5 Nozomi system combines Packsize’s X5® fully-automated, Right-sized Packaging on Demand® system, part of the Packsize X Series, with EFI’s Nozomi single-pass digital inkjet printer line for corrugated.
“The partnership with EFI and the innovation of the X5 Nozomi is a testament to our team’s commitment to reimagining what is possible and empowering brands to truly customise their customers’ unboxing experience,” said Rod Gallaway, CEO, Packsize. “No other machine can go from blank corrugated to printed, right-sized, on-demand erected boxes in one solution – and at just six seconds per box.”
Taking the manufacturing process from seven complex steps down to one, the X5 Nozomi is automating and simplifying box production for e-commerce sites, 3rd party logistics (3PL), consumer product goods companies (CPG), corrugated suppliers, and order fulfilment companies. The branding opportunities enabled by this solution include:
- Any design/customising and branding of a box, enabling 1:1 messaging and personalisation;
- Moving from plain monochrome boxes to full-colour, impactful images;
- On-box advertising (OBA) that generates new revenue, ‘rent space on the box’ to third-party advertisers;
- Multi-brand packaging, allowing 3PLs and fulfilment centres to seamlessly brand packaging for multiple brands on demand;
- Integrate shipping labels, hazmat labels, and other custom labels within the print design.
“The massive growth in e-commerce of the past few years has driven an increased use of boxes, moving the consumer experience to the doorstep,” noted Frank Pennisi, CEO, EFI. “At the same time, unboxing videos are having a rising impact on brands even as digital ad influence declines due to oversaturation. All this has resulted in boxes as billboards, enabling positive brand experiences for consumers. Essentially, packaging sells a product, which is why EFI partnered with Packsize – to empower brands in elevating their packaging quickly, simply, and cost-effectively with the X5 Nozomi.”
