DS Smith has partnered with Goodrays, a London-based start-up specialising in CBD drinks, to increase its environmentally friendly credentials of its e-commerce packaging.
A combination of an easier-to-fold bespoke design to house the carbonated drinks, fibre-based materials and an innovative cutting tool has resulted in an estimated carbon footprint reduction of 20%. The changes mean that more product is able to be loaded into a van – up to four times more – meaning fewer trips to suppliers and a reduction in travel. Made out of 100% recyclable content, the finished design also has a reduced thickness, further saving on materials.
Anne Curtis, Business Lead for E-Commerce, DS Smith commented, “It has been rewarding working with Goodrays given the alignment of their brand values with ours. Sustainability is in our DNA at DS Smith, and that is evidently the case at Goodrays too. We’re delighted we have been able to provide a packaging solution that will drive down Goodrays’ carbon footprint and lead to fewer delivery vehicles on our roads.”
Ben Simms, Head of Operations, Goodrays, said, “We’re a fast-growing business that is determined to get the highest quality products into the hands of our customers while being as kind to the planet as we possibly can. For us, it is critical that any partner we work with is aligned to those values. Working with DS Smith on this innovative new packaging has allowed us to develop something that has customer insight at its heart, while also contributing to our mission to be a sustainably-conscious and profitable business, as we have hugely valued their support as we look to scale our business.”
