DS Smith has worked with the Confederation of Paper Industries (CPI) on the introduction of the new Common Footprint Quality (CFQ) standard in the UK. The Common Footprint (CF) stands for the stackability and the Quality (Q) confirms the quality and strength of the corrugated board. If trays bear the mark, growers, packers and retailers can be assured the packaging is able to cushion, carry and protect fruit and vegetables throughout their journey.
As well as protection, CFQ trays are designed for displaying goods, and with the right print and structural design, the packaging can help increase sales in store by creating visual disruption, supporting promotions and aiding shopper navigation.
In addition, the new European-wide CFQ stamp will improve the efficiency of the fresh produce supply chain as it will lead to the standardisation of produce trays, making them easier to stack safely and quickly, even if they have come from different suppliers. This greater ease and simplicity will also improve cross-border compatibility across Europe.
To earn the accreditation, packaging will be validated both internally and independently to confirm the quality criteria is met. The strength and durability of trays carrying the CFQ stamp will be rigorously tested to ensure they are fit for purpose and in optimal condition for handling and transportation when they leave the corrugated manufacturer.
Mick Thornton, Sales and Marketing Director of DS Smith’s UK packaging division, said, “We are proud to be a lead player in the integration of this new quality standard to the UK. Corrugated packaging is ideally suited to the fresh produce industry as it can offer the cushioning, ventilation, strength, moisture resistance and protection that growers, packers and retailers are looking for. Our customers can have the utmost confidence that their products will arrive safely at their destination and the standardisation of products will bring benefits and efficiencies to the entire supply chain.”
