Finnish liquorice producer Kouvolan Lakritsi wanted to take its confectionery into new retail channels and to help do this they called upon Metsä Board’s packaging analysis and design team and specified its lightweight paperboards. The result of this collaboration was ‘golden’ packaging designed to look and feel like an exclusive branded leather-like clutch-bag.
The packaging is made from MetsäBoard Prime FBB 350 g/m2 folding boxboard. Its high surface smoothness is perfect for special lamination techniques and high-quality multilayer embossing. The eye-catching package was produced by Cadpack in Finland.
