‘Cartonboard Pack of the Year’ has been awarded to Coveris in the UK Packaging Awards. The winning pack is the RecyclaLite sandwich skillet.
The innovative RecyclaLite skillet is super lightweight, characterised by its design for easy and efficient recycling, 40% plastic reduction and sustainable FSC cartonboard sourcing. Minimising the environmental impact of the pack and product throughout its full lifecycle, RecyclaLite signifies a major development in laminated board packaging.
RecyclaLite delivers a 40% film liner reduction lowering plastic content to only 5.5%, far in advance of OPRL 2020 and 2023 recycling rules. RecyclaLite is therefore eligible to feature the recognisable OPRL ‘Recycle’ logo encouraging consumer recycling and currently the only sandwich skillet that meets OPRL’s ‘no lost value’ criteria. Its peelable film enables easy separation of the liner from cartonboard through a reduction in the adhesive weight applied, designed to maximise board fibre recovery during recycling.
M&S is the first retailer to switch its sandwich packaging to Recyclalite in collaboration with Greencore, as part of its plan to support customers to reduce and recycle packaging. Every M&S sandwich now features on-pack messaging to engage customers on the new packaging and encourage them to recycle.
Dennis Patterson, Coveris Labels & Board BU President, said, “RecyclaLite is a significant advancement in lined board packaging and we are really proud to be awarded Cartonboard Pack of the Year for this achievement. Its development follows collaboration with the supply chain and recycling facilities in our mission to create sustainable and easily recyclable packaging that delivers maximum benefit. The launch of RecyclaLite further highlights the success of partnership between Coveris, Greencore and M&S in leading sustainable packaging innovation for food on the move.”
