With the innovative click’n’display configurator from Thimm, standard displays can be configured in just a few steps and adapted to individual requirements. Customers can clearly visualise their desired display and the wide range of adjustment options from the very outset. Thimm very quickly implemented the optimum display solution for Bremer Spirituosen Contor using the in-house developed tool.
A standard display can be created with click’n’display in just a few steps. Firstly, information about the product such as size and weight, type and number of products to be placed is specified. Based on these data, the tool suggests different display variations from the standard range.
“In the configurator, we start directly with a clear simulation of the display which can then be customised to the customer’s products and specifications,” says Michael Weber, Head of Corporate Strategy + Marketing, Thimm Group. “Visual factors such as the communications area required on the display along with economic factors such as optimum space utilisation are taken into account during the development of the standard display. The data of the finished display is automatically transferred to the CRM system which then triggers the next phase of the development process. This streamlined process makes it possible that a sample of the desired display can be sent to the customer after just one day.”
He continues, “The demand for standardised displays for many different applications and volume ranges is huge. The configurator enables us to illustrate the wide range of variation options, also in standard solutions, to our customers in the best possible way – and all of this digitally. This also means we can deploy our consulting expertise without the need for an in-person meeting and involve our customers in the development process of their displays. This is a huge advantage, especially during a pandemic.”
The company wants to build on this success and further expand the configurator developed in-house at Thimm. For example, more modules for standard displays are scheduled to be included in the portfolio and the visualisations of the products and displays will be made more customer-specific.
