With the start-up of Cartonara, the Thimm family business has laid the foundation for its digital business models. The German online shop – www.kartonara.de – opened in March for both commercial and private customers. It sells standardised packaging made of corrugated and added-value accessories for the optimum distribution of goods.
The range of the new e-commerce platform, showcases the packaging expertise of the Thimm Group. In addition to standardised corrugated boxes, folding bottom boxes and corrugated shipping packaging, it also sells removal materials and accessories such as sealing methods, cushioning and filler materials. The range will be progressively extended and enhanced over the next few months with small load carriers, innovative packaging for e-commerce and customised cardboard boxes. Online customers will have their orders delivered directly from the warehouse which means that as a rule they are delivered the following day. All common payment methods are accepted on the e-commerce platform.
“Cartonara is Thimm Group’s first digital business model for packaging,” explains Michael Weber, who is one of the Managing Directors of Cartonara. “We have created a new distribution channel in order to offer a solutions platform specifically for small and medium enterprises but also for private customers. Our online customers will benefit from the synergies of the entire Thimm Group. All the packaging originates from our established production plants which are underpinned by efficient processes, high quality commitments, agile packaging developments and cost and logistics optimisations. We work in an efficient team comprising search engine marketing specialists, business development experts and e-commerce collaboration partners.”
As a 100% wholly-owned company, Cartonara GmbH + Co. KG is a new company within the Thimm corporate group. Online sales in Germany will be run under the Kartonara brand. The start-up was created at the end of 2017. Its head office is in Northeim. Kornelius Thimm and Michael Weber were appointed Managing Directors.
