‘The Better with Less – Design Challenge’ arranged for the first time in 2017–2018, was an impressive success, with over 300 packaging designs submitted to the competition. This year’s Design Challenge, which will be launched in September, is approaching and the world-class jury of renowned packaging design experts has now been announced.
Metsä Board’s Better with Less – Design Challenge is an initiative to inspire packaging designers all over the world to create packaging solutions that create better brand experiences with less environmental impact.
Last year, Metsä Board’s ‘Better with Less – Design Challenge’ inspired students and professional packaging designers from 38 countries to contribute their work showcasing more environmentally-friendly packaging solutions. This year, the ‘Better with Less – Design Challenge’ will again have a world-class jury of renowned packaging design and branding experts, including:
- Alissa Demorest, Editor in Chief of luxury packaging magazine. Formes de Luxe;
- Andrew Gibbs, Founder, CEO & Editor in Chief of Dieline;
- Charles Ng, Founder & Chief Brand Consultant of MCL Group Hong Kong/China;
- Clark Goolsby, Chief Creative Officer of Chase Design Group;
- Stefan Junge, Professor in Packaging Technology at Beuth University of Applied Sciences Berlin.
“We are excited to have this multitalented international jury of renowned packaging design experts involved in the Better with Less – Design Challenge. Together we want to encourage packaging designers all over the world to create new, more environmentally-friendly solutions for everyday packaging,“ states the competition jury chairman and member of the competition jury Ilkka Harju, Packaging Services Director, EMEA and APAC at Metsä Board.
