Outstanding design and functional packaging solutions were under the spotlight at the 22nd European Carton Excellence Award. The winners were announced at the ECMA Congress Award Gala, which took place in the glamorous setting of the House of the Riga Latvian Society to an international audience of the industry’s leading packaging and design professionals.
Scooping the ultimate accolade of Carton of the Year 2018, Van Genechten Packaging was chosen for its ‘Moët 6 Mini Moët pack’ containing six mini bottles of Moët Imperial accompanied by six mini golden flutes. Constructed from cartonboard manufactured by BillerudKorsnäs, the judges described it like ‘opening a box of treasure’, the panel was impressed by the product presentation as well as the internal structure of the boldly branded box. Designed to ensure that each bottle of Moët Imperial is perfectly positioned and protected, it is also easy to transport and enables consumers to reuse the box as an ice bucket, keeping the product cold and ready for consumption.
