With its new Rapida press generation, Koenig & Bauer offers proof of the power of industrial design. The new flagship of the company’s sheetfed offset portfolio has already picked up two coveted design awards and consistent implementation of a brand management concept has likewise earned praise from competition jury members.
The presentation of the Red Dot Design Award on 22nd June kicked off the second week of Koenig & Bauer LIVE. Broadcast as an online stream, the event was a perfect opportunity for the company to showcase its latest product innovations for the print industry.
“Our newly developed machine will set new standards in the printshop, not only technically but also in its design,” said Ralf Sammeck, member of the executive board of Koenig & Bauer and CEO of the Sheetfed business unit, during the product presentation.
Clear lines, generous glass surfaces and an overall appearance characterised by the brand colours of Koenig & Bauer also convinced the jury of the international Red Dot Design Award. They identified the Rapida as the ‘Best of the Best’ in its category and honoured this achievement with the competition’s top prize. In addition, Koenig & Bauer was already announced as a winner of the iF Design Award for the new Rapida generation in February.
