API is leading the way in the creative development of holographic and other highly visual optical packaging solutions with the launch of its custom decorative holography service, Holonique™ Boutique. The service is designed to provide API’s specialised knowledge in the use of holography and 3D Designs, which, as an integral part of the product pack design, can add the extra dimension to brands across the food, drinks, personal care and beauty sectors.
Holonique™ Boutique is a key element in API’s expansion of holographic foil and film manufacturing capabilities after its completion of a recent investment in its facility in Livingston, Scotland. The site is now the key holographic manufacturing site in Europe for API, providing packaging customers with world-leading decorative holographic foils and films from three separate coating lines and a seamless embosser.
API uses its wide range of novel visual effects to create exciting and engaging holographic designs that make products distinctive, communicate brand values and attract more consumer interest. While holography is often used to protect against counterfeiting, it is its eye-catching appeal that is the core of API’s Holonique™ proposition. The bright colours and dynamic movement of a hologram, together with the traditional print on a pack, add the kind of depth and dimension with which consumers love to interact.
