Smurfit Westrock has confirmed it picked up 10 awards in WorldStar 2025.
The latest accolade is testament to the company’s ability to create products that outperform on every level. Solutions that stood out for the judges in this year’s awards include: an e-commerce pack for South America’s biggest egg provider, a paper-based tray for plant-based meals and a bag-in-box solution for cleaning products.
The company’s flair for point-of-sale display was also in evidence with a beautifully executed wine stand, featuring replica wine cases and lighting, taking the top prize in its category.
Polish winner, POS wine display
Sustainability was front and centre in each submission and illustrated how the company goes the extra mile in every project. In the case of one of the winners, a corrugated fruit tray, Smurfit Westrock also installed a solar energy plant to power the box assembly automation. Several awards were won by products from Smurfit Westrock’s Better Planet Packaging portfolio including a transportation pack for tropical plants which resulted in an elimination of 12.4 tonnes of plastic for the customer annually.
“We’re delighted to have won 10 awards because the standard is extremely high in WorldStar, with the highest quality being showcased from every corner of the globe. This win showcases the expertise of our 2000 people-strong design team – highly skilled and creative individuals that never fail to deliver for our customers. I’m immensely proud of them,” said Arco Berkenbosch, Chief Innovation Officer, Smurfit Westrock.
Smurfit Westrock’s winning products were –
- Brazil – e-commerce egg pack and Ventilated fruit tray.
- Czech Republic – Fresh produce speed tray and Insert for child’s toy packaging.
- Denmark – Bag-in-box pack for cleaning materials, Paper-based cable drum and Tropical plant tray.
- Poland – Point-of-Sale wine display.
- Singapore – Paper-based pack for plant-based meals.
- Spain – Safe&Green fruit and vegetable punnet.
