WestRock Co. unveiled a connected packaging solution for smart products that combines Digimarc’s enabled barcode technology, with EVRYTHNG’s IoT Smart Products Platform to bring embedded, real time, connected digital intelligence to billons of WestRock packages, in-store signs and displays.
As part of this smart packaging collaboration, WestRock will print Digimarc Barcodes that can be scanned by smartphones, point of sale scanners, and other machine vision devices. Digimarc Barcodes are essentially invisible barcodes repeated across the entire surface of packages and other media. These ‘digital triggers’ are integrated with the EVRYTHNG IoT Platform, giving each physical package a unique Active Digital Identity (ADI) and data profile in the cloud.
“WestRock’s Connected Packaging Solutions brings new levels of real-time interactivity to paper based consumer packages globally,” said Craig Gunckel, President, WestRock’s Enterprise Solutions and Displays business segments. “The combination of smart packaging, powered by smart software in the cloud, makes literally billions of packaged goods more intelligent, more interactive, more trackable and more valuable to CPG companies, retailers and their customers.”
“By digitally-enabling the smart product packaging at point of manufacture, we can add real-time connected intelligence to any physical product throughout its lifecycle,” explained Niall Murphy, Founder and Chief Executive Office of EVRYTHNG. “We’re building the world’s biggest ecosystem of strategic packaging and labeling partners across different material types and industries to realize our vision of consumer products that are #BornDigital™.”
