Smurfit Kappa demonstrated the capabilities of its ShelfSmart service, including its new packaging solution, Shelf Facer, at its recent Shopper Marketing event in Amsterdam. Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialled in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales.
Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence. The Stoats example was one of many case studies showcasing how ShelfSmart has provided a double-digit growth in sales that were revealed at the two-day event. ShelfSmart, which combines research from 65,000 shoppers across 26 product categories in 14 countries, has a growing library of unique insights and solutions, including the new Shelf Facer.
