BillerudKorsnäs has invested in the area of recycling with the acquisition of a minority holding in Recycl3R that has developed a digital solution to increase recycling rates of single use packaging. The investment is made by BillerudKorsnäs’ wholly owned subsidiary BillerudKorsnäs Venture AB, which invests in young and innovative companies with solutions that will influence the future for packaging.
Recycl3R builds databases with information about what packaging material different consumer products consist of. They also understand the different recycling regulations and requirements around the world. This knowledge is used to guide consumers to the nearest recycling station and help them recycle correctly. The solution also makes it possible for producers and distributors to give consumers incentive to recycle more and by connecting value such as deposits or loyalty points to the different packaging materials.
The team behind Recycl3R has a background in environmental consulting and the system was developed partly within the European “TagitSmart” project. It has caught the interest of international retailers and brands with a mission to get more material back into recycling streams. Carrefour Spain has successfully implemented the solution and more customers and markets are in the pipeline.
