To mark the start of The European Week for Waste Reduction (EWWR), Pro Carton officially launched The Carton Campaigners – five cartoon characters that illustrate the 5Rs of Responsibility. EWWR aims to mobilise as many actors as possible to implement actions that raise awareness of waste reduction, product reuse and materials recycling.
The newly formed Carton Campaigners has five members as Pro Carton believes that for a circular economy to be achievable, the widely known 3Rs of Recycling – Reduce, Reuse and Recycle – must be updated to include ‘Renew’ and ‘Replace’. To help spread the word, The Carton Campaigners have been created to give each crucial action its very own mascot. Together, the famous five represent a clear set of guidelines in which brands and consumers can take responsibility for their consumption habits and reduce the levels of packaging going to landfill.
