Power Adhesives has confirmed the launch of its new website featuring a refresh of the brand.
The comprehensive rebranding initiative comes as a strategic move to strengthen Power Adhesives’ identity across its markets. The new visual identity and messaging strategy reinforces its position as the premier choice for bonding solutions.
Carly Newman, Marketing Manager, Power Adhesives, comments, “With the business going from strength to strength and with the launch of our biodegradable adhesive Tecbond 214B, as well as many other new innovations coming to market, we recognised the need to revitalise and strengthen our brand. We want to showcase to our customers, new and old, what Power Adhesives can do for them – whatever their bonding need – with an up-to-date look and feel providing easier brand recognition and making it even easier to do business with us.”
The new website features insight into the company’s latest adhesive technologies, industry applications, and the work it is doing to drive sustainability into the industry. It is easy to navigate, with blogs and social media links.