James Cropper has unveiled its new brand identity. The company has undergone a complete brand refresh to mark the unification of James Cropper Speciality Paper, Colourform, and Technical Fibre Products under one company name of James Cropper. The new brand architecture will be represented as two market facing divisions of James Cropper Paper & Packaging and James Cropper Advanced Materials to support the group’s accelerated growth strategy.
Ahead of the 180th anniversary next year, the new branding celebrates James Cropper’s rich heritage as well as recognising its status as a groundbreaking innovator.
As experts in colour science, the modern and striking palette of greens have been carefully chosen to balance authenticity with the company’s forward-thinking brand values. The transformation brings to life the brand narrative through photography of its people, state-of-the-art technologies and high-end products underpinned by the new brand essence – ‘Making a Material Difference’.
Originally known for papermaking, James Cropper is a leading choice for pioneering material solutions. Today, the group operates on the global stage with a new brand architecture that reflects its collaborations with the world’s biggest enterprises and well-known names in energy, aerospace, luxury retail and beyond – from recycled folding box board for Chloe fragrances to beautiful bespoke moulded fibre wraps for Bruichladdich whisky bottles, hydrogen fuel cell powered vehicles and even lightweight aircraft materials.
The rebranding follows a major transformation programme, including a streamlined portfolio, operational improvements and several strategic key hires.
