Inne has selected Burgopak to create bespoke sustainable packaging for its minilab product – the first at-home hormone testing kit.
The minilab allows users to deposit a few drops of saliva into a reader, with resulting fertility levels available to view on an accompanying app. The aim was to make the packaging as sustainable as possible, while still conveying quality. The packaging design also had to be quick to assemble and fulfil and provide space for the printing of instructions in multiple languages.
Alex Parker, Head of Design at Burgopak, said, “With sustainability in mind, we used one material for the entire pack. The reader device also has a special soft touch coating that required careful consideration in the design of the product fitment to best protect it. A lot of detail went into the artwork and the overall packaging design. Inne care deeply about their brand, it was great to work with them as they have an infectious passion for what they do.”
Filip von Hauswolff, Director of Industrial Design at Inne, said, “Sustainability is paramount for us, along with well executed design. We enjoyed the creative process with Burgopak’s team, who expertly guided us through the testing of different options. What we’ve achieved together is the perfect fit for the minilab.”
The packaging is made from 275gsm Alaska white board and unusually, the back of the board – the uncoated side – is used as the outside of the pack, giving it a slightly softer feel. The inside has the coated side which has a glossier finish and makes the print stand out, creating an impactful contrast. Close attention was also given to the packaging proportions and keeping the design lines simple, to minimise bowing. This creates a premium experience when lifting the lid, which covers the entire structure. The inside lids are large enough to print instructions in multiple languages.
