Graphic Packaging is offering an hour-long event to be held on Thursday, March 25, offering insight into how brands and retailers can make the switch from their traditional plastic packaging designs to paperboard alternatives, while maintaining operational efficiencies, offering convenience and supporting a circular economy.
Roxanne McSpadden, Director of Marketing and beverage new product development at Graphic Packaging, commented, “Many household names in the food and beverage markets have worked with us in the past year to transition their multipack portfolios from plastic to paper-based packaging designs, without compromising on performance or consumer convenience and with the added benefit of enhanced branding. We will discuss the industry transition challenges and the variety of solutions that can help to overcome them, including innovations such as Cap-It™ and our multi-award-winning KeelClip™ technology.”
Graphic Packaging focuses on assisting beverage and food multipack brands through the various stages of the plastic-to-paper transition to develop 100% recyclable solutions that aid overall circularity.
‘Plastic to Paperboard Multipacks: Performance, Convenience and Sustainability in a Circular Economy’, is free to join and will be on Thursday, March 25, 2021, from 11 a.m. – 12 p.m. EST. For more information, visit their website.
