DS Smith has scored A- in Circulytics, the tool for companies to measure their circular economy performance, developed by the Ellen MacArthur Foundation, maintaining its score within this band versus last year.
High scores were achieved in the ‘strategic enablers’ required for circularity, with top scores in the areas of strategy and planning, innovation, people and skills and operations. In particular, it was recognised for achieving its target of sourcing 100% of paper from recycled or certified sustainable sources in 2020 and its net positive recycling position.
Meanwhile, through the launch of its Circular Design Principles, DS Smith is training and enabling its community of over 700 designers to ensure hundreds of thousands of new product specifications are created with circularity in mind.
Wouter van Tol, Head of Sustainability at DS Smith commented, “Circulytics is the most comprehensive circularity measurement tool for companies and as a Strategic Partner of the Foundation, we have been involved from the outset. It is, however, particularly important that as the tool becomes more stringent, we have maintained our position and it has provided clear areas for us to continue our circular economy leadership within the packaging sector, while giving us a platform to support our customers on their journey.”
Circulytics supports companies to take a considered look at its enablers and outcomes towards a circular economy transition, which in turn provided the business with intelligence to inform strategic decision making internally and enable quality conversations that will make organisations, including DS Smith, more circular in approach.
Nikki Kapp, Data and Metrics Project Manager at the Ellen MacArthur Foundation commented, “Circulytics provides a fully comprehensive picture of a company’s circular economy performance and we know that we cannot achieve a circular economy until we can properly measure it. In addition to being a Strategic Partner, we are pleased that DS Smith has continued to make the most of the Circulytics tool to understand how it can further its circular economy transition and demonstrate leadership to other companies in the packaging sector.”
