DS Smith has become the latest partner to join the SalutetheNHS.org campaign effort – developing, producing and delivering boxes to ship personal care packs to frontline NHS staff over the course of the past week. The boxes include personal care products donated by Unilever and will be delivered by Yodel to Government-designated Covid-19 hospitals and self-isolating frontline workers’ homes.
DS Smith adapted the packaging from its ePack range – an arm of the business devoted to providing bespoke, recyclable packaging for small e-commerce businesses. The items it produces can be turned around in days and focus on increasing the impact of the ultimate unboxing experience through new design and digital print, while reducing fibre and ensuring that it is recycled or reused in practise, not just in theory.
Miles Roberts, DS Smith Group Chief Executive said, “We were approached by Ron to join the SalutetheNHS.org campaign just days ago and our team have worked around the clock to develop, manufacture and deliver 75,000 boxes at record speed. We’re delighted to have been able to support this initiative and hope this small token of appreciation will be enjoyed by our much-loved NHS staff.”
Ron Dennis CBE, co-founder of SalutetheNHS.org, said, “This campaign is revealing the very best of the private sector. I am overwhelmed by the support coming in from brilliant British businesses right across the country. Together, with partners including DS Smith, we have been moving fast and at scale to supply our NHS frontline with bespoke personal care packs. We hope that this new contribution goes some way to help and thank them as they do battle against this awful virus.”
